The Overworked Editor: Could a New Content Strategy Make This a Thing of the Past?

It’s 4 a.m. and your blurry eyes strain to finalize your content strategy for the week, or the content for that day.  Sound familiar?

While lots of professionals are challenged with wearing many hats, like most editors we know, you take it all in stride. You maintain laser focus to put out the news while maintaining the highest standards, even as you have to stretch your resources further to do so. Content help for the overworked editor

Still, that 4 a.m. alarm is getting OLD.  Today, you deserve a break.

When Content Is King, A New Strategy Is Needed

The Huffington Post publishes a story every 58 seconds. That’s as many as 2,000 pieces a day. (Digiday)

Their readers demand a constant stream of content, and their editors can crank it out because they have the resources to do so – cadres of writers and contributors, some paid, many not.

Your readers are also hungry for intelligent content. They rely on you to inspire them, and serve their need for knowledge. And if you could deliver the right content more frequently than you do now, your readers would probably be thrilled.

At this point, you’re glancing over your shoulder for the team of writers, editors, fact checkers and support staff that you’d need to seriously up production. Oh, right. It’s just your overworked team.

How can you do more, with limited resources? The answer is almost always: be more resourceful and efficient.

A Resourceful Content Strategy

There’s a new, highly-effective content strategy that can help you create more content, more efficiently . We’re talking about republishing syndicated content.

Curating and integrating republished articles into a content strategy helps editors to reclaim their time (and sanity), while providing readers even more of what they want.

Here’s how it works:

  1. Visit the repubHub republishing network, to discover a world of licensed content,
  2. Search by keyword to find an article that your readers would love,
  3. Add an original headline and lead-in to set the stage for your readers (for context and relevancy, if desired),
  4. Hit the “republish” button,
  5. You’re done.

Who’s Republishing? Publisher Spotlights

This content strategy is a natural fit for many types of news and online information sites. Check out our Publisher Spotlight series, to be inspired by a range of editors and publishers who have already made republishing a cornerstone of their content mix.

By bringing their own curatorial eye to our vast database of republishable content (from outlets like Newsweek, Medical Daily, Investor’s Business Daily, and the Washington Times), publishing pros get broader editing bandwidth, and a new way to delight readers.

HuffPo can have their massive editorial teams. With repubHub as republishing partner, you have the support and content strategy you need to up your game, while enjoying full control over your editorial direction, mission, journalistic integrity, and the coffee pot.

Because even though you might not be quite so overworked anymore, you’ll probably still need the caffeine.

Try repubHubTo expand your current content capabilities, republishing is a great option.  Learn how a content network like repubHub can help support your editorial goals.

Free Checklist: Are you looking to increase traffic, readers and revenues?

Download our checklist, “Curating Content, The New Art of Republishing”, to learn how to ease your workflow, expand your reach and reinforce your editorial vision through a content strategy that adds curation and republishing to the mix. 


The Internet is an Honor System. Now, All We Need Is Honor.

If you read this blog, you know that valuing and protecting original content are topics we are passionate about. Last week, the vexing issue of content piracy once again reared its ugly head in the blogosphere.  And this instance was a real shocker. In this case, a Fortune 100 company (Verizon) was the pirate, and [...]

A Tale of Two Republishers: Content Curation Changes the Context

There’s an interesting exercise going on here at iCopyright. With the launch of our new repubHub portal, everyone on the management team is choosing one article a month to republish. Last week’s republished article illustrates an interesting content marketing lesson. A Tale of Two Republishers Chip Schafer, iCopyright’s Director of Customer Service, republished an article [...]

Financial Services Content Marketing: A Question of Compliance?

Social media marketing for financial services firms is a challenge. Yet despite those unique challenges, for those who do invest the time and take an active role, it pays off — both in terms of new business/lead generation, as well as connecting with the next generation — according to Alix Stuart in a recent On Wall Street article (republished below). [...]

How to Monetize your Blog: Make it “License friendly” (Part 2)

  The blogger’s online business toolkit seems to grow daily:  advertising, affiliate sales, sponsored posts, selling products and services, consulting, speaking, selling books, and more. Whether you do ALL of those things — or NONE of those things — there’s one more revenue opportunity that is often overlooked. Make your original online content license friendly. [...]

LicenseFriendly & Fair Use / Fair Dealing

Adjective.  li·cense·friend·ly.  Describes a website that simultaneously makes it (i) easy for users to license content and   (ii) difficult for users to steal content.  For example: “The Daily Planet sure is licensefriendly!  I licensed an article for republication on my blog today with a single click and for only $5.  That was a no-brainer [...]

Canadian Copyright Law: Fair Dealing

We’ve written previously in this blog about the concept of fair use under U.S. copyright law, and its impact on publishers and folks reusing their content.  In addition, our licensing service helps publishers provide tips to readers for evaluating when permission should be obtained to reuse content. While copyright law in the United States has [...]

What is Online Content Worth?

This is one of the most complex issues of our day. Everyone — from traditional newspaper, periodical, and book publishers to blogger moms — is trying to figure it out. So, too, is every individual consumer of digital content. There are those who argue that if it’s online, it should be free. But why should [...]

How Writers, Freelancers, and Publishers Can Profit From the Meltwater Decision

If you follow copyright matters, you know that Meltwater was recently handed a legal blow. In Part 1 of this series we summarized why the court ruled that Meltwater’s online republication of excerpts is copyright infringement, and not fair use. Meltwater was systematically republishing excerpts of another writer’s original expression, without getting permission or paying compensation. We’d [...]

Fumbling For the Truth: The Freelancing Author, or Will I Ever Be Paid Again?

By Aaron Riccio.  Republished by permission from his blog That Sounds Cool. I’m not sure what the big deal is.  Nate Thayer was respectfully asked by Olga Khazan, the Global Editor for The Atlantic, to repurpose an article he wrote for NK News about “basketball diplomacy,” for the benefit of her readers. Nate Thayer, needing a paycheck more [...]

Your Articles Emailed to Thousands of Subscribers Everyday

Clip&Copy provides subscribers with customized email alerts containing article abstracts and links to full-text articles from a wide variety of industry-leading online publications and news organizations—most with instantly accessible rights to make copies, distribute to clients and colleagues and use for website postings. Sign up free If you have installed the iCopyright Plugin, [...]

Does Your Website Suggest that Your Content is Free for the Taking?

The Print, Email, and Share buttons adjacent to your copyrighted content may indeed suggest to your readers that they are free to reuse your content in any way they choose. Worse, a reader who reposts or redistributes your content (perhaps even profiting from it) may defend his or her actions by asserting that your article [...]

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